• Ease & Bliss

Don't just Survive, Thrive.

My mission is to provide tools to empower and encourage you to thrive in your daily adventure.

Our Story

I love cooking, but was frustrated with my kitchen knives. I knew a good knife could make a huge difference in the kitchen, but couldn't afford the premium retail prices. I set out to design my dream collection and launched them on Kickstarter. With the support of family, friends, and backers across the world, we raised 450% of our original goal.

Design, Learn, Grow.

I took early prototypes to masters in their respective fields and asked for criticism. With this expert testing and feedback, I revised the prototypes, sharpened the angles, and produced the final blades.

"VG10 is an excellent steel for a kitchen knife" - Jeff Mutz, metallurgist

"A thrive knife, will last you for decades" - Chef Chris Lu, MasterChef Season six

"We used these knives day in, day out. I was highly impressed" - Chef Gabriel Garfio